Solé Lynds
Expanding brands across borders through story, identity, and connection.
My WHY:
Because I’ve started from scratch, crossed cultures, and rebuilt with purpose — and I know what it means to create from the heart. I believe small, passionate brands deserve to go global without losing who they are.
I do this work to help purpose-driven creators expand with identity, clarity, and cultural intelligence. To bring global strategy to brands with soul. To make sure the world hears the stories that matter.
Because passion is not small.
Purpose is not small.
And neither are the people who build from the heart.
Expanding brands across borders through story, identity, and connection.
Short bio
Solé Lynds is a global consultant, author, and speaker specializing in market expansion for wine, hospitality, and luxury brands. With over 15 years of international experience in sales strategy and supply chain development, she guides boutique and purpose-driven brands to grow with cultural intelligence and authentic leadership. Her upcoming book, "Table 8: The Art of Selling, Living, and Beginning Again", introduces her human-centered philosophy that “sales is life.”
Full Bio
Solé Lynds is a global consultant, author, and speaker specializing in market expansion for wine, hospitality, and luxury brands. With more than 15 years of international experience, she brings a unique blend of sales strategy, supply chain expertise, and cultural intelligence to support brands in expanding with purpose and authenticity.
Her journey began when she moved from Latin America to the United Kingdom to study English, later earning a degree in International Business. She continued her education in the United States, completing degrees in Supply Chain & Logistics Management and Information Management Systems, giving her the strategic foundation to turn ideas into executable growth. Her wine education deepened with WSET Level 2 in Austin, Texas, followed by WSET Level 3 in Australia, where she connected wine to culture, story, and identity across regions. She later earned an MBA in Global Business, and is currently completing her specialization in Wine & Hospitality Management at KEDGE Business School in Paris.
Solé has lived and worked across Venezuela, the UK, Russia, India, Thailand, China, Hong Kong, the United States, and France. Now calling Paris home. These experiences shaped her understanding that business is never just transactional — it is cultural. Her work centers on the belief that sales is human: to sell is not to persuade, but to understand identity, story, and connection.
She speaks Spanish, English, French, and Italian, navigates conversational Mandarin, and can hold her own in Russian when needed — reflecting her lived fluency in multicultural communication.
Her upcoming book, Table 8: The Art of Selling, Living, and Beginning Again, shares her philosophy that selling begins with knowing who you are and what you stand for.
Solé leads a multicultural family with her Japanese-American husband — a daily practice in empathy, adaptability, and global belonging.
Exploring culture, identity, and connection — one sip, one story, one new beginning at a time.